Ever wondered how some people build brands that are wildly successful? How do they create a brand so appealing that people are willing to pay a premium far above the actual price of the product? Do these folks have a secret ingredient? While building a brand can be technical and specific to an industry, I’ve…
Ever feel like your customer interactions hit rock bottom since COVID? You’re not alone. But there’s a silver lining—subscription models have really taken off in the last decade. They’re like the superhero capes for businesses, helping to make up for lost interactions. So, what’s the big deal with subscription models? Well, they offer stable and…
In the ever-changing world of business, keeping your brand relevant is like trying to keep up with the latest dance trends on TikTok. Just when you think you’ve mastered the “Renegade,” everyone’s moved on to “Blinding Lights.” To stay ahead, brands need to future-proof themselves, and the best way to do that is by understanding…
Digital transformation has become a pivotal goal for businesses across industries, with the recognition that embracing digital technologies can unlock substantial value. However, the critical question lingers: have businesses truly invested enough in creating value to harness the full potential of digital synergies? In this article, I delve into the realm of B2B dynamics, shedding…
In today’s dynamic business landscape, more resources don’t always translate to more victory. At Flankraft Consulting, we believe in the power of smart, deliberate action to achieve groundbreaking results. Our name itself embodies this philosophy: Flank represents the strategic maneuver of outsmarting opponents, while Craft signifies the meticulous attention to detail we pour into every client engagement.
